At the same time, the Coach in recent years of sales growth and profit growth than love MaShi, showing strong growth momentum. Before 2002, the sales revenue and profit Coach were lower than MaShi love, 2006, the two indexes all over the MaShi love. Only in the scale expansion, and Coach handbags the profitability of also greatly improve fiscal 2007 reached operating margins, far above 49.1%, Gucci and love MaShi LVMH brand 30% of figures.
Similar to the Louis Vuitton Handbags quality, the price is low, compared with other luxury brands, relatively low operating cost is higher profits Juicy Couture Handbags realized the Coach. Coach on the town in traditional luxury brands in Europe and without any store in European market, avoid the huge infrastructure investment costs and operating costs. On the other hand, its production base outside the U.S., except in China, India and the lower labor costs.
Whether the financial data, or share in luxury Coach in recent years, the industry is adequately, "affordable luxury" unique positioning is accomplished in the industry, and Coach a trend. For Coach, "high-end image, the concept of" the price "short is differentiated stratified pricing strategies, and sales channel, use discount retail and two forms, both for high-end image building, convenient also meet different demand of consumers.
Coach in the website of different style, size and price of $128 handbag from Chloe Sunglasses 500 dollars, while in the shops, consumers will also see price of $1,900 leather decorative pattern of small knapsack, anacondas price and relaxing LV bag of Manhattan MonogramCanvasManhattanGM (series). Recently, the Coach is 1 million dollars at a price tag on the handbag called Alligator. And for a long time, whether in the 1999 was founded in e-commerce website, or stores, the Coach is adopted and LV of the same strategy, never at a discount.
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